E-commerce expo draws experts
Print Edition
Professionals from the international e-commerce industrial chain, including retailers, suppliers, service providers and consumers, discussed the changing face of their industry during seminars and workshops at the 2015 EChinaExpo.
The expo, which was held at the Shanghai Convention and Exhibition Center of International Sourcing in Putuo District from December 1 to 3, drew veterans as well as newcomers from the e-commerce field who shared their latest experiences and expertise regarding products and technology. They also exchanged views on the new opportunities and challenges of the global e-commerce industry.
Among many topics, the industry summit of the expo saw professionals discussed how E-retailers use big data for marketing success, how to improve users鈥 experience and how to create O2O (Online-to-Offline) strategies. They also demonstrated and studied successful cases of social media and omni-channel marketing.
The expo also offered a platform for business cooperation among domestic and overseas retailers, suppliers and service providers.
The industry summit was co-organized by Putuo District鈥檚 Zhonghuan Business and Trade Zone, an e-commerce demonstration base of the country.
According to Lu Ronggen, an official with Zhonghuan Business and Trade Zone, e-commerce has flourished in the zone, particularly in terms of policy support and infrastructure construction.
A lot of E-retailers operating in the zone provide diversified services such as dining and tourism for local netizens.
Traditional enterprises have also launched their own marketing and online shopping platforms and mobile apps.
The future development of the zone will also focus on connecting online and offline resources. Officials said that in two or three years, they will provide free Wi-Fi service throughout the entire zone for all of its tenants, and that mobile payments will be widely available.
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