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Youth League launches emojis
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PU Xiaotuo, a cartoon character with large eyes and spiked hairstyle, is the subject of a new emoticon series created by the Communist Youth League of Putuo District.
Several netizens have already expressed praise for the flashing digital images, also known as emojis, on the WeChat public account of “Youth Putuo.” The images are intended to help bridge the gap between youngsters and the Youth League. The work of the Youth League in the district has also become more and more down to earth.
In addition to images to express “thank you” and “okay,” this series of flashing digital images also helps convey more humorous sentiments, such as “live with a smile,” “get high,” “topic killer” and “boss, give me a drumstick.”
Pan Yan, an official with the Communist Youth League of Putuo District said the first series of 24 emoticons are themed on the new Lunar New Year and will be available at the WeChat emoticon shop at the end of the month. More emoticons will be created in the future based on social issues in the city.
Pu Xiaotuo is the first attempt by a Communist Youth League in Shanghai to develop a cartoon emoticon character. Pu Xiaotuo is intended as an image ambassador for the “Youth Putuo” account. He is also meant to be a virtual friend who vividly communicates and interacts with young local netizens.
“We hope the character of Pu Xiaotuo will get involved in the life and work of youngsters and make them feel more connected with the Youth League,” Pan added.
The cartoon was created by Liu Chunfei, an official with the Communist Youth League of Putuo District. To bring new blood to the team, talented young people from enterprise, school, hospital and social organizations have been welcomed into the Youth League. Liu is one of them.
Liu, a school art teacher, has been working at the Communist Youth League of Putuo District since October. She was impressed by the warm and dynamic work atmosphere here. This inspired her to create cartoon characters based on her colleagues. She said that the lovely characters will help more young people learn about the Youth League. Pu Xiaotuo, the first image in a planned emoticon series, is based on Mei Li, an administrator of the “Youth Putuo” WeChat public account and a volunteer of the Communist Youth League of Putuo District.
In the future the series will present more colorful characters and a range of content to promote the brand of “Youth Putuo” and serve the youngsters of the district, according to the officials.
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