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Farmers go digital in search of new markets
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SONGJIANG farmers are widening their sales channels by using WeChat, a mobile text and voice-messaging platform with more than 300 million users.
“We have to keep up with the latest trends,” explained Jin Lijun, general manager of the Shanghai Taipingyang Association of Poultry Eggs, which has 100 chicken farmers among its members.
Online selling is proving a boon to farmers.
This summer, for example, Jin’s 20-hectare peach farm had a bumper harvest for the first time in the three years since it was planted.
“Peaches have short shelf life and how to sell them quickly was a big problem for us,” she said.
So she turned to the WeChat, launching a “peach and eggs” promotion on her smartphone APP. Within one month, she received more than 100 orders. Clients simply make an order, pay by mobile and get their goods delivered.
“Clients can also directly chat with our salesmen on the phone, which make them feel more assured,” Jin said.
Like Jin, farmer Sun Hongrong also benefited from the WeChat platform.
“It was a surprising success,” he said, after selling his entire rice crop last winter in just one month.
Some newer agricultural companies, like the Pujiang Blueberry Park and 21Cake, are jumping on the e-commerce bandwagon.
“WeChat selling is more direct and easier to operate for buyers,” Jin said. “It’s a platform for chatting, and people are always more likely to trust products recommended by their friends. Food safety and quality are important to everyone.”
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