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Mooncake sales drop amid mood of austerity
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Sales of mooncakes for the Mid-Autumn Festival are down 20 percent this year, and packaging for the traditional holiday gift has been toned down amid the central government’s crackdown on ostentatious spending by public officials.
More modest packaging has reduced the price of many packs of mooncakes.
“Mooncakes are a real bargain, and I can choose whatever variety I like,” said He Yulian, a customer buying mooncakes in RT-Mart hypermarket. “Low price but good quality. That’s what families like to eat at home. Those expensive, fancy packages, to be frank, were just for gifts. A normal family would not buy and eat them.”
The average price of a gift pack with about eight mooncakes can range from 50 yuan to 500 yuan (US$8.20-US$82), while packs containing a bottle of wine, a gilded pen or a tin of green tea would be more expensive.
“When I was a small kid, a mooncake was simply a mooncake,” said Ma Guoming, 65. “It didn’t have so many hidden messages like today. I think we should return to its original meaning.”
Xilin Temple’s vegetarian mooncakes are popular this year. More than 2,000 packages have been sold thus far, according to the temple’s abbot.
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