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No need to travel far when urge to shop hits
Print Edition
Songjiang District is forging ahead with plans to turn itself into a major retail and commercial “sub-center” of Shanghai.
“How many sub-centers does the city have?” said Yu Hongsheng, a professor at the Shanghai Academy of Social Sciences. “Four Ñ Xujiahui in the Xuhui District, Wujiaochang in Yangpu, the Pudong New Area and Zhenru in Putuo Ñ but Songjiang would be the first in a suburb. It’s a golden opportunity that the district should seize.”
Songjiang already is home to more than 20,000 shopping complexes. Some of them have been created by amalgamating scattered, integrating smaller, scattered shops into malls.
Shopping centers like Sanxiang Fortune Plaza, Xinqiao Greenland and others have become favorite weekend destinations. More projects are underway, including Songjiang Wanda Plaza and InterContinental Shimao Shanghai Wonderland.
Xu Yinzhang, director of the Songjiang Commission of Commerce and Tourism, said the district will become a full-fledged “sub-center” of shopping in three to five years, offering everything from convenience stores and supermarkets to boutiques and major shopping malls.
Shopping locally
The commission, in an April survey, found that more Songjiang people are choosing to shop locally rather than go to the city center.
The most popular shopping mall, Dizhonghai Plaza, had sales of 770 million yuan (US$125.8 million) last year, a rise of 10 percent from a year earlier.
Retail sales are boosted by increasing tourism in the district.
When 5,000 permits for climbing Sheshan Hill were offered earlier this year, they were snapped up within the first 90 minutes.
The Beer Festival this summer attracted more than 72,000 visitors, who downed 81 tons of beer.
E-commerce is another element of “sub-center” development.
At the end of last year, Songjiang had 5,500 registered e-business companies, with the largest six creating sales of 173 million yuan.
“E-business is an inevitable trend in modern life,” said Zhao Xiaowei, director of Songjiang-based gjw.com. Gjw is the country’s third-largest wine purchasing website, which reported a trebling of sales last year
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