COVID-19 impact boosts quiet UK towns
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It is early afternoon on a weekday and clouds are forecast in the English seaside town of Margate, but day-trippers dot the wide crescent beach and town center cafes are doing a brisk trade in oysters, ice cream and specialty coffees.
Resort towns like Margate are hoping for a bumper summer as COVID-19 lockdown rules are relaxed at the same time as government rules on foreign travel deter Britons from jetting off to popular destinations in the sunnier Mediterranean.
鈥淭he dynamic has really changed for us,鈥 said Tracey Ruskin, who runs a souvenir shop on the southern town鈥檚 seafront, saying recent school holidays were her busiest ever and she was updating her stock to appeal to younger newcomers.
鈥淚鈥檓 hoping all the young people coming up that wouldn鈥檛 have done so before will realize it鈥檚 fun at the British seaside and they鈥檒l do it again,鈥 Ruskin said at her shop packed with nautical-themed trinkets and beachwear.
Britain this month dropped Portugal from its quarantine-free 鈥済reen鈥 travel list, effectively shutting down the international leisure market to British holidaymakers. At the same time, most restrictions on domestic travel and leisure have been lifted.
鈥淲e had a lot of people here last week who were (due to be) off to Portugal,鈥 said Adam Pegden, who runs a children鈥檚 amusement park on Margate鈥檚 beach, referring to the impact of the latest travel rules announcement.
Margate is among the many British coastal resort towns that have fallen into decline and poverty in recent decades as holidaymakers took advantage of cheap flights to spend their vacations in the Mediterranean and beyond.
Seaside towns have also suffered disproportionate job losses in the COVID-19 pandemic due to the heavy impact of lockdown curbs on tourism, found an analysis by the Resolution Foundation think-tank.
Domestic tourism spending is expected to reach 51 billion pounds (US$72 billion) this year, recovering from last year but still far down from the 92 billion pounds spent in 2019, said the official tourist agency VisitBritain.
Seaside and country resorts are expected to do particularly well as lockdown-weary Britons look to get out of the house while also escaping crowds and indoor venues, said the agency鈥檚 strategy and communications director, Patricia Yates.
Young people are also making more domestic trips, she added.
The reopening of Margate鈥檚 1920s-era Dreamland amusement park and the opening of a modern art gallery helped its star rise as a tourist spot, but it remains in the top 10 percent of deprived areas in England.
Ruskin, the souvenir shop owner, doubted whether the increase in younger visitors would last once travel restrictions are lifted, while other local people were skeptical that the benefits of the current boom will reach low-income residents.
But Wayne Hemingway, a regeneration expert who works in numerous seaside towns and led the project to reopen Dreamland, said new travel habits created by COVID-19 together with the movement against flying could bring a lasting boost.
鈥淚t鈥檚 been nothing short of jaw-dropping what鈥檚 going on 鈥 every single day there are people on beaches and by the coast on days where there would have been nobody,鈥 said Hemingway, who lives in West Sussex, further along the southern coast.
鈥淭his will have a long-term impact.鈥
Smart boutiques, bistros and cafes have sprung up on the streets leading onto Margate鈥檚 main beach, some set up by recent arrivals to the town seeking cheap property and business opportunities.
But numerous shops on the high street and outside the small tourist quarter have closed, and some people said locals were being priced out by rising property prices and attractions aimed at higher-earners.
鈥淚t鈥檚 a double-edged sword: It鈥檚 good for some people but then for other people rents are going up,鈥 said Deborah Ellis, the owner of the Madam Popoff vintage shop in the main tourist area.
鈥淧eople should be hiring local people, but they鈥檙e not, they鈥檙e just hiring people who have moved down from London.鈥
Jackie Hawes, 58, a long-time resident who was visiting a social enterprise on the high street offering healthy food for people on low incomes, echoed that view.
鈥淔or everyday people the town hasn鈥檛 benefitted at all,鈥 she said. 鈥淭here鈥檚 no jobs at all.鈥
Her daughter Teresa Hughes, 40, said she has been job-hunting and sees some jobs in the tourism sector 鈥 but bars are often looking for ad-hoc workers or school leavers who are cheaper.
Nearly 10 percent of residents were claiming unemployment benefits in the Thanet local district that encompasses Margate in April compared with the national average of 6.3 percent.
Local authorities are aiming to increase prosperity with a multimillion pound 鈥淢argate Town Deal鈥 regeneration project including reopening vacant buildings as work and education spaces, offering skills training and community outreach programs.
The reopening of Dreamland shows how regeneration projects can add jobs and serve the whole community, said Hemingway, a partner at HemingwayDesign.
In the town center, at Gary鈥檚 Pie Shop, owner Gary Sulaj said he gets no visits from tourists but benefits indirectly from the money and jobs they bring in. 鈥淚鈥檝e got all my regulars from this community,鈥 he said. 鈥淚f it benefits the town it benefits me.鈥
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