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October 23, 2010

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Color printing is now a green issue

The highly polluting printing industry is going green in Jinshan District. Tan Weiyun reveals its new eco-printing base.

Jinshan District recently has broken ground for a nation-rated green printing industrial park, the country's first printing and packaging base featuring eco-green and environmentally friendly technology.

As one of the cooperative projects between Shanghai Municipal Government and China General Administration of Press and Publication, the National Demonstration Park of Green and Creative Printing is seen as a strategic step to develop the green printing industry.

Covering an area of about 245 hectares in the southern part of the Jinshan Industrial Park, the project focuses on "green" packaging such as flexographic printing and multicolor offset printing of large breadth, "green" printing such as pearl printing, spice and ink printing, color-changing printing, foam printing, applique printing and smart tag printing, among others.

It is also aimed at becoming the largest digital printing base as well as a processing and export hub throughout the Yangtze River Delta.

In addition, it is set to become China's printing center for producing anti-counterfeit tickets.

"The project is a brand-new pioneering project in China, and we don't have many models to follow," says Shen Huadi, deputy director of Jinshan District. "It brings Jinshan a good development opportunity with the district's convenient transport network, public facilities and preferential investment policies offered by the local government."

Printing for a long time has been a high-pollution industry, but the new base, which is scheduled to be fully operating within the next two years, is going to bring a totally green concept to the industry by developing eco-friendly technologies and adopting new materials, manufacturing lines and machines.

Currently eight printing and packaging enterprises at home and abroad have signed agreements with the green park to set up factories or relocate headquarters to Jinshan.

These include Yuen Foong Yu Paper Manufacturing Co Ltd (the largest listed paper manufacturer in Taiwan and a top 100 paper manufacturer in the world with a history of 60 years), Shanghai Jielong Group (one of the country's largest printing enterprises that has more than 20 subsidiary companies and more than 2,600 employees) and Beijing Kangde Xin Composite Material Co Ltd (a high-tech company specializing in thermal laminating, making laminating machines and the R&D of new material).

In order to form an integrated industrial chain in the park, a series of projects are underway, collaborating with the Quality Inspection and Testing Center of the China General Administration of Press and Publication, China Academy of Printing Technology, Shanghai Publishing and Printing College, Shanghai Anti-Counterfeiting Technical Products Testing and Evaluation Center and many others.

In addition, China Construction Bank and China Minsheng Bank are going to set up branches in the park to improve the infrastructure. Jinshan District Labor and Social Security Bureau and Jinshan Telecommunication Bureau will co-build a service platform for the employees in the park.

"Today everyone is talking about the environment and realizing that everything we do affects the planet we live on. Printing is no exception and has in the past left a substantial environmental footprint," says Zhao Fuxi, director of the district. "Eco-green printing is an inevitable trend for us, which can help reduce pollution and reach the goal of low-carbon economic growth."

The printing base is also an upgrade to the Jinshan Industrial Park, which features biomedical R&D, food processing, new energy and material and electronic information industries.

"What has impressed me most at the World Expo 2010 Shanghai is the popularity of the eco-green concept and the wide application of low-carbon, energy-saving technologies on the pavilions," says Zhao. "The settlement of the green printing park is undoubtedly an excellent opportunity for Jinshan to give a reshuffle and level-up of its industrial structures."

Jinshan Industrial Park is forging ahead to build itself into one of the leading bases in the city, which features high-tech and low-carbon development by attracting hosts of eco-green enterprises in recent years.

Located in the city's southwest and by the northern shore of Hangzhou Bay, the park is Shanghai's southern gate to the entire Yangtze River Delta region. Covering 58 square kilometers, the park has a main center, the New Jinshan International Community and two industrial zones.

It has attracted enterprises such as Schneider Electric, the cable maker Yalong Group and the medical equipment manufacturer Baxter, among others.


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