The story appears on

Page C2

April 23, 2010

GET this page in PDF

Free for subscribers

View shopping cart

Related News

Home » Feature

Fashion and city culture reality shows

"MY Style," the Chinese counterpart to US TV hit "Project Runway," has started airing live elimination rounds, and a brand-new reality show, "2030 GO!" about various Chinese city cultures is entertaining viewers.

"My Style" airs every Sunday at 9pm on Channel Young. The first season of the popular fashion designer reality show debuted in 2008 and aims to encourage young fashion designers.

This year hundreds of young designers applied to participate.

Fifteen were chosen for elimination rounds that began last Sunday. A winner will be chosen in around three months.

In addition to presenting distinctive collections, contestants will design stage costumes and evening wear for big events like the World Expo, Shanghai International Film Festival and Style Gala.

The judging panel is comprised of top-notched fashion designers and fashion editors from China and abroad.

It may include Japanese designer Yohji Yamamoto, Taiwanese designer Chris Chang and Vogue editor-in-chief Zhang Yu.

The winner will receive one-year training at the prestigious Mod'Art Fashion School in Paris, a designer's contract for the new domestic brand Enjoyoung, and a diamond-studded gold thimble.

The show is a way to discover and support promising young designers in China, and to give impetus to the domestic fashion industry, says Tian Fang, deputy director of Channel Young,

"The new season will emphasize interaction with Netizens as we have created a special online DIY fashion dress-up game for every one who has a fashion dream," Tian adds.

Another TV offering is the new televised reality show "2030 GO!," which features cultures and traditions of 11 Chinese cities.

The 16 finalists from among 300 cities include white-collar workers, a doctor, a hip-hop dancer and a fashion model. They will undertake a series of missions to test their teamwork ability, courage, creativity and talent.

Some of the missions aim to raise public awareness of environmental issues, such as finding the "golden flower" herb in Dali, Yunnan Province, and removing lush water hyacinth that "choke" lakes and impede travel.

After 13 weeks of competition, the winner will become an image ambassador of the World Expo and be awarded a fancy car. The show airs on Dragon TV every Saturday at 11pm.


Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.

沪公网安备 31010602000204号

Email this to your friend