Meet the youth reframing news for TikTok, YouTube
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In the suburbs of Madrid, four young women are hard at work creating videos summarizing the news that is viewed every day by millions of people on TikTok.
They are part of a growing army of young people making content about current events which attract more viewers on social media than videos published by the traditional media.
The idea emerged when two of the women were studying in London between 2016 and 2020 as Britain was preparing to leave the European Union.
鈥淲e would read a bunch of articles but we weren鈥檛 able to get a broad understanding鈥 of the topic, said 26-year-old biotechnology graduate Gabriela Campbell.
鈥淲e thought if it鈥檚 hard for us, there must be more people like us too,鈥 she said.
So the pair joined forces with two other friends to launch an account on TikTok called 鈥渁c2ality鈥 in June 2020, just as the popularity of the Chinese short video-sharing app was soaring among young people.
Nearly three years on, the account has 4.3 million followers 鈥 more than the majority of major media outlets.
That makes ac2ality the top news account in Spanish on TikTok, according to the University of Oxford鈥檚 Reuters Institute for the Study of Journalism.
The four do not consider themselves journalists, saying instead they 鈥渢ranslate the news鈥 in one-minute videos made with a smartphone and a circular light to ensure well-lit images.
Their video narrating the start of the Ukraine crisis on February 24, 2022, was seen more than 17 million times.
Social networks like YouTube, Instagram and TikTok have become the main source of news for young people, according to several studies, including one by Britain鈥檚 media regulator Ofcom.
Some initiatives offering news content 鈥渄esigned by young people for young people,鈥 such as French firm Brut, have already become heavyweights, said Reuters Institute researcher Nic Newman.
Thanks to algorithms, news accounts run by individuals and 鈥渘ot necessarily companies鈥 can now 鈥渞each huge numbers of people鈥 on social media, he said.
In France, HugoDecrypte is one of the most followed news accounts on social media and has broadcast interviews with French President Emmanuel Macron and Bill Gates.
Its founder, 25-year-old YouTuber Hugo Travers, said he knows 鈥渉ow to talk to a generation鈥 that simply 鈥渢unes out鈥 when news is presented in a more traditional format.
Susana Perez Soler, a journalist and digital communications expert at Barcelona鈥檚 Ramon Llull University, said such accounts owe their popularity to their lighter tone, creative formats and short lengths.
In cases like ac2ality, they are providing a 鈥渟ummary鈥 of the news and 鈥渘ot journalism,鈥 which requires 鈥渋nvestigative work, finding sources and checking their reliability,鈥 she added.
鈥業鈥檓 my own editor鈥
The millions of subscribers these accounts attract have aroused the envy of major media outlets which struggle to reach young people.
A large Spanish media company made a bid for ac2ality but the four founders wanted to maintain their independence.
Co-founder Daniela Alvarez said 鈥渙ne of the keys鈥 to ac2ality鈥檚 success was 鈥渘ot being associated with the mainstream media,鈥 which can sometimes be 鈥減oliticized鈥 or burdened by cumbersome procedures.
Some journalists who work for traditional media outlets also run their own news accounts on social media.
Sophia Smith Galer, a 28-year-old British journalist with Vice News, has an account on TikTok, where her videos on sexual health have been watched more than 130 million times.
鈥淵ou don鈥檛 have to convince a gate-keeping news editor why a story is important,鈥 she said.
鈥淚 am my own editor on that,鈥 she added. 鈥淲hat young people consider to be newsworthy is not necessarily what traditional news media think is newsworthy.鈥
Those between 15 and 30 do still turn to traditional media in some cases, said the researcher Newman.
鈥淲hen you talk about something like Ukraine, a lot of young people don鈥檛 want that presented to them by 18-year-olds,鈥 he said.
鈥淭hey want the news presented by people who are actually in the war zone and really know what they鈥檙e talking about.鈥
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