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Rapid-fire fresh ideas and brainstorming

RAPID-FIRE brainstorming will take place all day Sunday as 18 speakers, including five performers, deliver fast maximum 18-minute speeches about hot topics.

The idea is to present innovative ideas succinctly and to engage listeners.

The event is TEDxShanghai 2010, a brainstorming workshop at the DCC Theater. This is its second year in Shanghai.

Technology Entertainment and Design) (TED) is a global set of conferences curated by the American private non-profit Sapling Foundation that disseminates "ideas worth spreading." Since 2007, the talks have been offered free online through More than 70 talks are available.

The speakers for Sunday's 10am-6pm conference include "slow lifestyle" guru Grant Horsfield, noted furniture designer Mao Yiqing, manufacturing engineer Chris Trees, social entrepreneur Calvin Chin, and Anita Huang, vice president of marketing and business development at

They will discuss ecomobility, new medicine, hot fashion and video trend, innovation hubs in rural China, and how to unleash creativity from the young Chinese animators.

Started in 1984 as a one-off event, the TED conference was then held annually from 1990 in Monterey, California. Speakers have included Bill Clinton, Jane Goodall, Malcolm Gladwell, Al Gore, Gordon Brown, Richard Dawkins, Bill Gates, the founders of Google and many Nobel Prize winners.

Their topics have covered a wide range of science, culture, and ideas. Speakers usually are given a maximum of 18 minutes to present their ideas.

This year TEDxShanghai theme is "10,000 Hours," which was borrowed from a book chapter title from Malcolm Gladwell's "Outliers."

Gladwell has suggested 10,000 hours is roughly the amount of time someone needs to develop excellence in skills or profession. Components include commitment, passion, curiosity, compassion, depth, dreams and perspiration.

"Sharing is the principle of TED," says Richard Hsu, the Shanghai curator of TED. "There are a lot of great stories about China and many great minds here. Most speakers are Chinese people. They don't have to be famous, but their personal stories and experiences should have the power to inspire."

After the speeches, audiences will be able to interact with speakers and exchange ideas.

In Hsu's view, people in Shanghai are very busy but they don't have many opportunities to learn. TED is a learning resource that finds hidden talents and unusual voices.

Anyone interested in the conference can visit for live streaming of all speakers on Sunday, from 10am to 6pm. Videos of the speakers will be uploaded continuously from September 8 onward.


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