Starbucks offers community more than just coffee
Print Edition
From sowing vegetable seeds to making organic fertilizer with coffee grounds, on April 27, more than 300 Starbucks partners from Shanghai took a trip to Smile Farm in Qingpu District and completed the last community ser-
vice task of Starbucks’ Global Month of Service.
The volunteers came from Starbucks’ support centers in Shanghai and east China as well as the city’s coffee shops. They completed a series of projects including cultivating, harvesting and packaging vegetables, building wooden fences and making natural, organic fertilizer with coffee grounds collected from Starbucks’coffee shops.
The Starbucks partners will join the farm’s staff to maintain the vegetables they planted and deliver future harvests to the Shanghai Baby’s Home, a charitable organization that helps orphaned children with sickness.
Fang Yin, a Starbucks partner from Shanghai, who’s been participating in
the Global Month of Service for seven years, said it’s great joy to be able to
help the children.
“The Global Month of Service not only helps the disadvantaged groups
and makes the environment greener and better, but also inspires us young
people to grow. And through the events we’ve become good friends
with the community, our families and colleagues,” Fang said.
Throughout the month of April, Starbucks partners hosted another eight events in Shanghai to give something back to the communities, including making soap with mentally handicapped youth at Indigo Workshop, painting the walls with hearing-impaired children from Hongmei neighborhood and sending food to families in need at the green food bank. More than 500 Starbucks partners in Shanghai participated in the community service projects.
Starbucks now operates more than 600 coffee shops in Shanghai, the highest in the world. Starbucks has taking advantage of the comprehensive coverage to give a little back to local communities every day. The Global Month of Service initiated in 2011 has been a major component of Starbucks’ projects to expand social influence.
Victor Cui, public affairs vice president of Starbucks China, noted that 2018 is the first year for the company’s east China business sector to reunite with the big Starbucks Family, and all partners from the support centers as well as the stores are brought together by Starbucks’humanistic spirit and values.
“We believe Starbucks means much more than a cup of coffee, that we are
making contributions to the communities while serving every customer and inhering the coffee culture, this is our core value from the past, present to future,” noted Cui.
Over the next five years, the Starbucks Foundation and Starbucks China will invest of US$20 million in China to help vulnerable groups of people through targeted poverty alleviation, further enhancing collaborations between Starbucks partners and local communities to develop lasting and meaningful
social influence.
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