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Teaching online business arms young people with job skills

SOME educators see practical training and classes in entrepreneurship as one way to help young people find jobs in the economic downturn. It's a break with tradition. Jason Subler and Zhou Xin report. Jia Shaohua is offering a new approach to China's employment crunch: He teaches his students not just the skills they will need to find jobs, but also how to create jobs of their own.

An educator at a vocational school with about 8,000 students, Jia is at the forefront of efforts to make higher education more relevant to China's job market at a time when an economic downturn means university graduates face bleak prospects.

Rather than cramming students' heads full of facts and theories, standard fare in China's rote-learning education system, Jia is helping his students set up their own online shops to learn business and management skills.

"What's the weakness of the Chinese education system? It's as though we're trying to train swimmers in a classroom," says Jia, vice president of the Yiwu Industrial and Commercial College in east China's Zhejiang Province.

They can all pass the test, but once they see water, many start shivering. And when they get in the water, many of them drown.

Jia says his e-commerce entrepreneurship classes, in which about a fourth of the college's students participate, offer real-life skills to students who graduate better equipped to compete against the millions of other university students who enter the job market every year.

The challenge of shifting China's educational focus to prepare students for the workplace is nothing new. Multinational firms have long complained that the traditional education system fails to teach students analytical and problem-solving skills. The issue has taken on greater urgency with the global economic slowdown.

The Chinese central government has made it a priority to create jobs for this year's crop of 6.1 million university graduates.

The government has published a slew of policies to help graduates find jobs or start their own businesses, and is aiming to increase the proportion of students in vocational colleges, where the focus is more on technical knowledge than academics.

For instance, graduates will be able to apply for loans of up to 50,000 yuan (US$7,327) to start their own businesses. Less than 1 percent of graduates each year currently do so.

In a sign of the growing support for novel education methods, domestic media have reported widely on Jia's school, many citing it as a welcome example of necessary innovation.

"China is desperately looking for new ways to create jobs, and running stores online is, in my view, one of these ways," says Jiang Dayuan, a researcher with the Central Institute for Vocational and Technical Education in Beijing, a think-tank under the Ministry of Education.

"Running an online store is a relatively easy step for a college student to start his or her own business," Jiang says.

Armed with know-how and preferential policies, the students at Jia's college are excited about their prospects.

Big red banners congratulate those who have achieved elite status on, an online retail Website known as China's eBay.

The portrait adorning the wall of one group of students' makeshift office attests to their aspirations: it is of China's most famous Internet entrepreneur, Jack Ma, the founder of the Alibaba Group, Taobao's parent company.


One student, Pan Wenbo, sees a future in selling tissue box covers, slippers, women's underwear, shirts and socks online.

Starting a business would put his parents' mind at ease that he will not end up jobless after three years of tuition payments.

"My parents fully support me in this," Pan says.

Not everyone in the country is so convinced.

Jia's college is located in Yiwu, the world's biggest market for small consumer products, giving students access to cheap wholesale goods that young entrepreneurs elsewhere do not have.

Some experts also question the efficacy of pushing students to start their own businesses so early.

"Students are in school to learn, not to make a living on their own," says Su Hainan, an expert with the China Association for Labor Studies, a think-tank affiliated with the Ministry of Human Resources and Social Security.

And businessmen can do a better job than teachers of showing students how to run a business, says Gao Yang, executive director of Junior Achievement China, a worldwide organization dedicated to teaching entrepreneurship through its network of volunteers.

"These people bring the real world, they bring their business experience and expertise, and share them with their students," Gao says. "I think the volunteer model is a better one."

Jia admits that his own model will not work everywhere, and that entrepreneurship is not the silver bullet that will solve China's employment crunch.

Still, he insists, it introduces greater diversity into a largely homogenous educational system, giving students training more attuned to their needs and talents.

Elite institutions such as Tsinghua University in Beijing will always have their place, but schools like his should not be ashamed of delivering more practical training, he says.

"The pity is, Chinese vocational schools are trying to become universities, and universities are all trying to become Tsinghua - and that is a dead end," he says.


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