The 13th Five-Year Plan
Print Edition
In October, an animated music video called “Shi San Wu” became the top click on various streaming sites. The cheery song was promoting China’s 13th Five-Year Plan, which begins in 2016. “If you wanna know what China’s gonna do, best pay attention to the shi san wu, the shi san wu, the shi san wu…..,” the lyrics advised.
Without getting bogged down in details, the song explains how the plan was developed and who was involved. “There’s doctors, bankers and farmers, too. And even engineers who deal with poo…..”
Two years ago, a video called “How to Make Leaders” received more than a million clicks in three days on one streaming site. Its producer utilized youth-friendly cartoons, music and symbols to explain the often-labyrinthine election systems in China, the US and the United Kingdom. Usually, such propaganda videos are dismissed as clichéd, overly serious and excessively boring. This one was different. It was also a surprise for many Chinese to see leaders like Mao Zedong and Xi Jinping depicted in cartoon form.
Since then, the same producer has uploaded a series of videos using the same viewer-friendly gimmicks to explain serious political concepts. Average clicks have been more than a million for each video.
In the spirit of the new Five-Year Plan, Premier Li Keqiang has called for a new wave of “grassroots entrepreneurship” and “innovation by all.” The two concepts became “hot” words of the year.
“I have long wanted to have my own business, but my parents always had objections until this year,” said King Liang, a 27-year-old game designer who recently opened his personal work studio. “Their ideas changed after they saw Premier Li encouraging young people to be entrepreneurs. They now realize that we are in a new era.”
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