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British etiquette online
British Airways offers its first “Ambassador of British Etiquette” social networking campaign, inviting celebrities to share the essence of Britishness for business executives in China.
Partnering with Ushi, a leading business social networking service targeting Chinese executives and entrepreneurs, the campaign (www.ushi.com/ba) runs for a month until December 20, 2013. It features four weekly topics: golf, business, education and property.
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