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Alibaba teams up with foreign embassies
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ALIBABA’S online group buying site Juhuasuan said it has teamed up with 20 foreign embassies including the Canadian, Greek, Thai and Turkish embassies to facilitate cross-border e-commerce transactions as it taps booming demand for imported products.
A total of 11 specialty marketplaces for imported products were officially unveiled on Tmall on Wednesday after the company launched the first official South Korean Pavilion last month.
Country pavilions for imported goods from the United States, France, Spain, Switzerland, Australia and New Zealand were launched on Wednesday.
“Internationalization is a key step for the company as it’s dedicated to bringing more products and services from overseas markets to online shoppers and we’re aiming at serving as many as 2 billion consumers worldwide,” said Zhang Jianfeng, president of Alibaba’s retail business unit.
Juhuasuan is expected to serve more as a promotional platform for small and medium brands to get their products known to Chinese online shoppers, Zhang said.
Alibaba will also step up collaboration with trade representatives from foreign countries in various areas such as delivery and quality assurance measures.
Bruce Zanin, director of the US Department of Agriculture’s China Agricultural Trade Office, said the US is looking to find the best distributors for products while also seeking opportunities with partners like Alibaba.
“Alibaba’s retail platform is a broadening distribution channel for Canadian food and beverage products in China, and it has also proved to be a strong e-commerce platform that helps SMEs from Canada to grow their presence,” Guy Saint-Jacques, ambassador of Canada to China, told a media briefing on Wednesday.
China’s cross-border e-commerce retail transactions are set to jump more than 10 times to US$245 billion by 2020, according to a recent report released by Alibaba and consultancy firm Accenture.
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