Having fun with elegance
By Caterina Bernardini |
April 19, 2013, Friday
|
Print Edition
Print Edition
CREATIVITY and sophistication characterize Rosso Prezioso jewelry, helping make it a great success.
The Made in Italy jewelry brand offers fashion accessories for any occasion.
Italian designer Cristina Bacchetti, founded own her label in 2010, after a long career in MDP studio in Milan, that specialized in creative design and marketing consultancy.
Passionate about jewelry, Bacchetti, together with her business partner and former MDP colleague Roberta Romoli, decided to create an original brand to satisfy the jewelry desires of women of any age.
"I wanted a line of jewelry to love and to change how you can love; to change a beautiful pair of shoes with the desire to match it to the color of a dress or a special look," Bacchetti told Shanghai Daily.
Rosso Prezioso is a brand also characterized by bringing together unusual materials, plus insisting on refined manufacturing processes.
A significant presence of color - especially through plexiglass and enameled metals - plus ironic themes introduced into the collections define unique and amazing pieces from Rosso Prezioso.
"I'm committed to creating an accessory jewelry brand that does not lose proportion, sophistication and care in details and the finish," Bacchetti explained.
Rosso Prezioso jewelry is fun and elegant at the same time - perfect for everyday life as well as a special and important occasion. Rosso Prezioso with its simple but fascinating style really fits any kind of woman's style, said Bacchetti.
"I think a peculiarity of Rosso Prezioso is that we produce sophisticated fashion jewelry," said Bacchetti.
"And the greatest thing about this view is that it's the opinion of my clients in their feedback.
Seeking to define her clientele, Bacchetti says: "Their ages cross the generations, with chic the common denominator."
And of course, Bacchetti and Romoli have brought a wealth of experience in a number of fields from MDP to Rosso Prezioso.
For instance, Rosso Prezioso's advertisements are always extremely communicative, fun, smart and frequently fascinating, creating empathy.
"Creativity is continuous and follows a natural flow in the change of colors and messages," said Bacchetti.
Collections are made every six months and shown at Italian fairs.
While Rosso Prezioso does not yet have a presence in China, jewelry fans seeking something at once fun and elegant can go to www.rossoprezioso.com.
The Made in Italy jewelry brand offers fashion accessories for any occasion.
Italian designer Cristina Bacchetti, founded own her label in 2010, after a long career in MDP studio in Milan, that specialized in creative design and marketing consultancy.
Passionate about jewelry, Bacchetti, together with her business partner and former MDP colleague Roberta Romoli, decided to create an original brand to satisfy the jewelry desires of women of any age.
"I wanted a line of jewelry to love and to change how you can love; to change a beautiful pair of shoes with the desire to match it to the color of a dress or a special look," Bacchetti told Shanghai Daily.
Rosso Prezioso is a brand also characterized by bringing together unusual materials, plus insisting on refined manufacturing processes.
A significant presence of color - especially through plexiglass and enameled metals - plus ironic themes introduced into the collections define unique and amazing pieces from Rosso Prezioso.
"I'm committed to creating an accessory jewelry brand that does not lose proportion, sophistication and care in details and the finish," Bacchetti explained.
Rosso Prezioso jewelry is fun and elegant at the same time - perfect for everyday life as well as a special and important occasion. Rosso Prezioso with its simple but fascinating style really fits any kind of woman's style, said Bacchetti.
"I think a peculiarity of Rosso Prezioso is that we produce sophisticated fashion jewelry," said Bacchetti.
"And the greatest thing about this view is that it's the opinion of my clients in their feedback.
Seeking to define her clientele, Bacchetti says: "Their ages cross the generations, with chic the common denominator."
And of course, Bacchetti and Romoli have brought a wealth of experience in a number of fields from MDP to Rosso Prezioso.
For instance, Rosso Prezioso's advertisements are always extremely communicative, fun, smart and frequently fascinating, creating empathy.
"Creativity is continuous and follows a natural flow in the change of colors and messages," said Bacchetti.
Collections are made every six months and shown at Italian fairs.
While Rosso Prezioso does not yet have a presence in China, jewelry fans seeking something at once fun and elegant can go to www.rossoprezioso.com.
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