First class upgrade
Print Edition
AIR France unveiled its new first-class section in Shanghai, fueling an international luxury-seating race to win over Asia's rising number of high fliers. The airline's “haute couture” suite will feature a seat that reclines into a bed stretching 2.77 meters — one of the most spacious in the world. A total of 76 of the seats will be fitted into the airline’s 19 Boeing 777-300 jets at a cost of 50 million euros (US$70 million). First class occupies just a sliver of the air-travel market, with Air France's 52,000 such customers a year representing an occupancy rate of 38 percent, 0.3 percent of total long-haul passengers and 1.8 percent of long-haul revenue. Air travel in Asia is set to take off as growing middle classes take to the skies, prompting increasing competition for well-heeled passengers.
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