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Investors find opportunities midair
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Turkish Airlines has launched its newest high-flying business venture, giving entrepreneurs the chance to reach investors in the sky. “Invest On Board” is a worldwide program that allows investors to meet startups while onboard, sitting in their seats.
Starting in December, “Invest On Board” will fly in partnership with eTohum, a program that aims to introduce new entrepreneurs into the marketplace, on Turkish Airlines flights.
Using the Turkish Airlines’ In-Flight Entertainment system Planet, which offers films, short programs, music, radio channels, games, and live flight information to passengers in an interactive, digital touchscreen, investors will also be able to browse through video pitches to encounter the next big idea. These ideas will be renewed on Turkish Airlines’ Planet system on a monthly basis.
The campaign is to further promote the entrepreneurial spirit of Turkey in a fresh way with an unconventional, distinctive and modern message. Turkish Airlines is reaching the world with a new trademark.
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