Vietnamese go online to buy Chinese goods
Print Edition
E-commerce is flourishing in Vietnam, especially the capital city of Hanoi, and more and more people are buying Chinese products online.
Duong Thu Hien, 27, has been purchasing Chinese goods online for seven years. She receives orders from Vietnamese people for Chinese goods and then orders them on China’s Taobao, Alibaba, Paipai and other sites.
Hien’s customers range from individuals to shop owners. They search for products on Chinese websites, copy hyperlinks of the products they want, and send the links to Hien to place orders.
Fashion items, including clothes, shoes, bags, eyeglasses and cosmetics, are among the most ordered products from China, says Hien.
After placing orders on Chinese sites, Hien contacts her partners in China to make payments. Most of her contacts in China are Vietnamese students or Chinese speakers.
Payments are made by cash or through bank accounts, Hien says.
Risk business
After receiving the order from suppliers, the contacts in China send the goods to Guangzhou in Guangdong Province. From there they are shipped to Vietnam.
Customers must deposit from 70 to 100 percent of the value of their orders, Hien says. Goods are delivered in seven to 10 days.
After arriving in Vietnam, the products will be sold in shops or posted on Vietnamese websites for sale.
According to Hien, the number of orders has increased sharply in the past four years since Vietnamese, especially young people, prefer to shop online because it’s cheaper and the variety is greater.
Nguyen Hai, a Hanoi resident, has been purchasing online for four years. At first, Hai bought Chinese products, mostly fitness and gym equipment, and resold them in Vietnam. He says it’s very easy to shop online for Chinese products — just click, pay and receive the orders a few days later.
Then he found a way to make a bigger profit: He found Chinese products online, then contacted manufacturers in China directly, asking for modifications to suit Vietnamese customers.
Hai says this way of doing business better targets Vietnamese customers and is more profitable.
According to the Vietnamese E-commerce Association, 36 percent of Vietnam’s 87 million people use the Internet and of them, 71 percent made online purchases in 2012. The information is based on a survey by Global Payment Technology Company VISA.
With an estimated purchasing value of US$30 per person per year, the total value of e-commerce within Vietnam under Business-to-Customer (B2C) portals exceeded US$660 in 2012, according to the survey.
It is forecast that by 2015, if the population reaches 93 million and the value of online purchases increases by US$20, the total value of e-commerce will reach US$1.3 billion, it said.
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