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May 24, 2011

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Case not yet closed on LV box advert

THE Louis Vuitton "suitcase" at the Plaza 66 shopping mall on Nanjing Road was still there yesterday - just one day before it was due to be dismantled.

The illegal, oversized box, which had originally been permitted, could be seen hidden from view behind tall scaffolding and a huge blue covering.

Last Tuesday, the Jing'an District government had promised it would modify or remove all advertising structures around the mall found to breach the city's outdoor advertising regulations.

Advertising hoardings, banners and huge boxes around the plaza had attracted criticism for taking up too much sidewalk space and had sparked doubts about their legality.

A government official and the mall's property management company said that modifications had been completed yesterday within the specified time limit, but a Shanghai Daily investigation found that the boxes had not been removed as required, but only covered.

Behind the blue cloth, it could be seen that part of the suitcase's frontage had been torn down or covered, but the box itself was intact.


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