Falsehoods flagged in fliers of 14 hospitals
By Hu Min |
March 12, 2013, Tuesday
|
Print Edition
Print Edition
FOURTEEN hospitals were found using false and misleading advertising to exaggerate their success rates, and they have been ordered to stop using the promotional materials and correct irregularities, the city's market watchdog said yesterday.
The hospitals on the blacklist, most of which are private, have been found illegally using printed publications with uncertified or falsified data, awards and cases, and hiring people to distribute the materials at Metro stations and in business areas, the Shanghai Industrial and Commercial Administrative Bureau said.
Most of the ads were about curing infertility and other sexual or reproductive maladies, and plastic surgeries.
Shanghai Haisong Hospital in Baoshan District said its "chief expert's success rate for curing infertility remained above 70 percent for three consecutive months between May and July in 2007, which was called a miracle in the industry."
Shanghai Guoji Hospital in Hongkou District claimed in its publication that it enjoyed a patent therapy for treating sexual impotence that is the most advanced and effective way of treating the condition.
Some said their surgeries for circumcision or treating cervical disease would take only a few minutes and they could ensure 100 percent success.
The content of ads for medical treatment facilities must be reviewed and approved by health authorities before they are used, according to regulations.
The bureau handled a total of 135 cases involving false advertising last year, and officials said the 14 cases are typical violations.
The hospitals on the blacklist, most of which are private, have been found illegally using printed publications with uncertified or falsified data, awards and cases, and hiring people to distribute the materials at Metro stations and in business areas, the Shanghai Industrial and Commercial Administrative Bureau said.
Most of the ads were about curing infertility and other sexual or reproductive maladies, and plastic surgeries.
Shanghai Haisong Hospital in Baoshan District said its "chief expert's success rate for curing infertility remained above 70 percent for three consecutive months between May and July in 2007, which was called a miracle in the industry."
Shanghai Guoji Hospital in Hongkou District claimed in its publication that it enjoyed a patent therapy for treating sexual impotence that is the most advanced and effective way of treating the condition.
Some said their surgeries for circumcision or treating cervical disease would take only a few minutes and they could ensure 100 percent success.
The content of ads for medical treatment facilities must be reviewed and approved by health authorities before they are used, according to regulations.
The bureau handled a total of 135 cases involving false advertising last year, and officials said the 14 cases are typical violations.
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