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April 7, 2011

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It's lonely at beach on Bund

THE Bund's artificial beach has been an unpopular attraction since opening at the end of last summer as people complained about having to pay 20 yuan (US$3.20) for a view of the Huangpu River.

Few people visit the beach on Waima Road each day. Even on holidays, only dozens of people show up. It was closed in the winter due to few customers.

"It's not expensive, but why should I pay to look at the Huangpu River?" said Zhao Tongsheng, an office worker.

The operator, Shenjiang Investment Group, said they feared free admission would lead to overcrowding at the beach, which is the size of a large swimming pool.

The company believes business will improve with the completion of nearby recreational facilities including bars, clubs and commercial buildings and the erection of clear road signs.

The company has started cooperating with nearby restaurants so that customers can dine on the beach.


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