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New MICE ambassadors appointed

SHANGHAI appointed nine "MICE ambassadors" today, who are expected to draw more international conferences to the city.

The "ambassadors" are experts in different fields, such as medical care, arts, education and meteorology. They include Tang Xu, director of the Shanghai Meteorological Bureau, and Yu Lizhong, president of East China Normal University.

Christophe Lajus, area general manager of the Crowne Plaza Hotels Shanghai, was the only foreigner among the nine, said the Shanghai Tourism Administration today.

"The 'ambassadors' have strong influence in their industries, which is very precious to us," said Cheng Meihong, deputy director of the administration. "We expect that they will promote Shanghai's image and the city's ability as a host."

Shanghai started appointing "MICE ambassadors" in 2006. During the past three years, the city held more than 20 big international conferences and more than 100 seminars. The participants stayed in city for four to five days on average, bringing more than US$20 million in revenue to the city, according to the administration.


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