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New TV, radio channels focus on art education

Shanghai Media Group is launching four new television and radio channels geared towards children and teenagers.

The Art Channel, Opera Channel, along with FM 94.7 and AM 1197 will air a variety of cultural and art education programs.

Wang Jianjun, executive vice-president of Shanghai Media Group, said advertising or number of viewers will not be used to evaluate the channels.

"We don't want them operating under economic pressure,” Wang said. “It is our attempt to preserve cultural heritage and promote education of the arts to young people."

From now on the broadcasting platform will showcase outstanding documentary films about art and culture, top-notch symphony concerts and performances of traditional theaters.


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