'No chaos for New Year sales'
By Wang Yanlin |
December 29, 2010, Wednesday
|
Print Edition
Print Edition
SHANGHAI'S department stores have promised New Year bargain hunters that there will be no repetition of chaotic scenes that marred overnight sales earlier this month.
With thousands of customers expected to descend on stores on Friday night, enticed by big discounts, shops have pledged to upgrade crowd control and security.
Retailers will control the number of customers allowed in at any one time and check any suspicious bags. The use of firecrackers outside shops will also be restricted.
"Security is the top prio-rity," said Xu Wenjie, director of trade and commerce department under the Shanghai Commission of Commerce.
About three weeks ago, disorder was reported at several stores when they introduced discounts in an overnight campaign to attract customers. In one store, the crush was so bad that shop assistants had to perch on chairs to introduce goods.
And to cap off a stressful shopping experience, weary customers had trouble finding taxis home in the early hours of the morning.
"We will deploy more security guards this time to keep order," said Cao Yan with the Printemps, a major department store chain in Shanghai.
She added that stores hope to have more cabs outside for customers welcoming the New Year with a shopping spree.
Retailers are competing fiercely to attract shoppers: New World Department Store is offering discounts of up to 60 percent; Shanghai Pacific Department Store will cut clothing prices by 50 percent; and Bailian Group, which includes Yong'an, Nextage, Orient department stores, will send a New Year traffic card to consumers spending more than 500 yuan (US$75.20).
With thousands of customers expected to descend on stores on Friday night, enticed by big discounts, shops have pledged to upgrade crowd control and security.
Retailers will control the number of customers allowed in at any one time and check any suspicious bags. The use of firecrackers outside shops will also be restricted.
"Security is the top prio-rity," said Xu Wenjie, director of trade and commerce department under the Shanghai Commission of Commerce.
About three weeks ago, disorder was reported at several stores when they introduced discounts in an overnight campaign to attract customers. In one store, the crush was so bad that shop assistants had to perch on chairs to introduce goods.
And to cap off a stressful shopping experience, weary customers had trouble finding taxis home in the early hours of the morning.
"We will deploy more security guards this time to keep order," said Cao Yan with the Printemps, a major department store chain in Shanghai.
She added that stores hope to have more cabs outside for customers welcoming the New Year with a shopping spree.
Retailers are competing fiercely to attract shoppers: New World Department Store is offering discounts of up to 60 percent; Shanghai Pacific Department Store will cut clothing prices by 50 percent; and Bailian Group, which includes Yong'an, Nextage, Orient department stores, will send a New Year traffic card to consumers spending more than 500 yuan (US$75.20).
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
