The story appears on

Page A4

March 3, 2012

GET this page in PDF

Free for subscribers

View shopping cart

Related News

Home » Metro

Pizza restaurant fined for giving colonial address

A PIZZA restaurant that gave its location as "the French Concession" has been fined 47,500 yuan (US$7,541) for violating China's advertising laws.

The recently opened branch of Pizza Marzano - part of the United Kingdom PizzaExpress chain - on Yongjia Road, Xuhui District, used the name of the former colonial concession in leaflets.

This hurt the feelings of Chinese people and violated China's advertising laws, the Shanghai Industrial and Commercial Administrative Bureau said yesterday.

In a statement, the administration said the restaurant had evoked the bitter history of Shanghai under colonial control, which humiliated the public and went against mainstream values.

The controversy began when locals uploaded pictures of a bilingual leaflet that stated, "we are now open in the French Concession."

Restaurant management claimed the term is widely used by expats to describe the area and that no offence was meant.

However, many incensed locals called the restaurant to protest.

The pizzeria removed the controversial expression and apologized before the investigation concluded.

The French Concession existed from 1849 to 1943, covering Xuhui and the former Luwan District.


Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.

沪公网安备 31010602000204号

Email this to your friend