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Popular online novels being adapted into movies and TV shows
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Traditional TV productions are evolving in the Internet era due to the rising popularity of online novels, insiders said at the Magnolia TV Forum during the ongoing Shanghai TV Festival.
The forum gathered A-list scriptwriters and TV producers from Internet magnates.
Wu Wenhui, CEO of China Reading Limited, said they are working on developing hit online novels into films, TV series and games to cater to their large fan bases across China.
"Purchasing the rights to these novels is becoming more difficult," said Wu. "More TV production companies are ready to spend several million yuan on a novel's movie or TV rights."
Among today's most popular Chinese TV series are productions based on online novels such as the fantasy drama "Swords of Legends" and the romantic series "My Sunshine."
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