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Tunisia woos Chinese tourists

TUNISIA will continue to promote tourism in China as it's a huge potential market, officials said today at a celebration at the Tunisia Pavilion.

The celebration titled "Hosting City, Connected City" gathered celebrities from both countries, including directors from the Tunisian National Tourist Office and Chinese American television personality and successful businesswoman Yue-Sai Kan.

"China's tourism market is ever booming these days, and we believe that by 2020 China will become the world's largest tourist market," said Slim Tlatli, Tunisia's minister of tourism. "We will launch a special training program for our hotels and restaurants aimed to provide better service to Chinese tourists."

He added that Tunisia would also strengthen its cooperation with Chinese travel agencies. So far the travel agencies in Tunisia have established a close and stable relationship with 20 or so Chinese counterparts.

Tunisia's tourism sector is regarded as a pillar industry of its economy, representing 5.3 percent of GDP and offering more than 400,000 jobs.

Since the country combines Mediterranean beach resorts with desert adventure, it boasts unique tourism resources and many magnificent historical sites such as the El Jem Colosseum and the National Museum of Bardo, Tunisia's equivalent of the Louvre.


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