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January 28, 2010

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US exhibit is the top choice for visitors

NEARLY half of Chinese visitors to the Expo plan to visit the United States Pavilion, followed by the France and United Kingdom pavilions, according to an online survey released yesterday.

The poll found 11 percent of respondents confirming they would visit the Expo, 3 percent higher than a similar poll last February, said marketers Millward Brown-ACSR and Ogilvy.

The latest survey found 48 percent of those going said they were looking forward to visiting the US Pavilion.

About 38 percent said they were looking forward to visiting the France Pavilion. In third and fourth places in terms of popularity were those of the UK and Japan.

Fifth was South Korea.

The poll was about foreign pavilions, which is why the China Pavilion wasn't on the list. But it did top another category, that of most beautiful structure.

The poll also showed that interest in the Canada and Russia pavilions had risen after they had unveiled their detailed exhibition plans late last year.

Interest rose most in the Denmark Pavilion, after it confirmed it was bringing its "Little Mermaid" statue.

A total of 14,337 Chinese people took part in the nationwide survey in November and December. The majority (86 percent) were between 19 and 35 years old.


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