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September 22, 2009

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US on course to raise funds

RAISING funds will no longer be a problem for the USA Pavilion as several companies are "on the verge" of sponsoring America's entry at the 2010 Shanghai World Expo, the top official for the country's Expo project said yesterday.

The United States has now raised more than US$40 million of its US$61 million budget, said Jose Villarreal, commissioner general for the USA Pavilion.

The slowly recovering global economy has made it easier to find potential sponsors.

"I don't foresee any problem raising the necessary funds for the pavilion," he said.

The list of companies who want to sponsor the USA Pavilion is "extensive," but Villarreal declined to reveal names as negotiations were still ongoing.

More than 12 US-based companies have already signed contracts to sponsor the pavilion, including General Electric, PepsiCo, 3M, Dell and Golden Eagle.

The pavilion budget includes about US$20 million for construction, US$20 million for production of the pavilion's shows and promotions with the remainder slated for operations.

The country is set to have a bunch of entertainment and sports stars to appear at its pavilion during the 184-day event.

The USA Pavilion will feature a multimedia show that focuses on "ordinary Americans doing extraordinary things."


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