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December 1, 2009

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Visual feast of video images promised

CHINESE film director Zhang Yimou amazed the world with a short film at the opening ceremony of the 2008 Beijing Olympic Games. The eight-minute clip on the history and culture of China explained the modern phenomenon to the rest of the world.

But at World Expo 2010, what kinds of visual amazement will visitors get?

Video has been a favorite way for participants at World Expos to present their diversified cultures and technological achievements. It transcends language and culture and can engender mutual understanding among people from all over the world.

With advanced multimedia technology, video will not only serve well to present Expo themes, but also promises visitors a wonderful treat for their eyes, ears and minds.

Next year, the extra-large screens, high-definition projectors, gas curtain images and a series of innovative multimedia display technologies at more than 200 pavilions will promise a wonderful feast for visitors' eyes.

Many pavilions have made a short introductory film for the 2010 event, including the highly anticipated China Pavilion.

An eight-minute film with the theme of "Chinese Wisdom in Urban Development" will be played at the 49-meter-high top level of the pavilion as the first exhibition to visitors.

The short "epic of city" will demonstrate over 30 years of Chinese urbanization since its reform and opening-up. In a poetic style, it tells of the unparalleled achievement of urbanization: Over 300 million people have moved into cities, and big changes have taken place in the cities.

It will be shown on the semi-circular screen which opens up on the front, the left and the right.

In the Theme Pavilion, where the Expo organizer will present on the "Better City, Better Life" Expo theme, visitors will be surrounded by short films about "various stories of six families."

These will cover five exhibition areas in terms of home, work, relationship, education and health. The disparities between the six families will be compared in each of the five exhibition areas in four-to-five-minute films.

To explore the Expo theme, participant countries will present an audio-visual multi-media banquet.

The second section in the Australia Pavilion, titled "Discover," features a 1,000-seat circular theater. A 15-minute film will give a vivid presentation of a vibrant modern city.

The New Zealand Pavilion looks like a huge film studio with the special effects design group for "The Lord of the Rings" creating scenes sure to equal those in the Oscar winning trilogy in a multimedia corridor called "Cities of Nature."

In this 150-meter-long passage, visitors will be taken through a day in the life of a composite New Zealand city, starting from the sea, through the suburbs, the city center and out toward the mountains; various themes will overlap with the progression of the day from dawn to dusk, and the life experience from children to adults.

Hi-tech experience

The Saudi Arabia Pavilion's main attraction will be a huge IMAX 3D cinema, about the size of two basketball courts. The 1,600-square-meter screen, said to be the largest in the world, will give visitors a fascinating hi-tech experience.

At the highest section of the ramp in the Swiss Pavilion will be a 10-meter-high screen. A shortened version of the original IMAX film titled "The Alps" will be shown continuously.

The "fantasy journey" inside the United Arab Emirates Pavilion features a grand theater with a film played by two 18-year-old actresses, one from China and the other from the UAE. They will accompany visitors in touring the legendary country.

A Hall of Innovations, with an inner height of 20 meters and a capacity to hold over 300 visitors, is the centerpiece of the Israel Pavilion. Interactive audio-visual communication will be brought to reality here.

The Meteo World Pavilion has a 4D cinema, in which 3D images and a real experience of "wind, rain, thunder and lightning" will offer visitors with a lot of fun.

Paralleling the audio-visual banquet offered by national pavilions and international organization pavilions are the original multimedia presentations from corporate pavilions.

The Shanghai Corporate Pavilion, nicknamed "Magic Cube," will feature an interactive journey led by the famous actress and director Xu Jinglei, telling a modern version of the Chinese ancient philosophic story "Zhuang Zhou's Dream with Butterfly."

The State Grid Pavilion will offer an unprecedented 720-degree audio-visual experience.


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