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November 13, 2009

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Young adults likeliest Expo-goers: poll

PEOPLE aged 21 to 25 will constitute most of the visitors to the 2010 World Expo, according to a survey released yesterday.

About 54 percent of non-locals said they care about the event, the survey also found.

The survey, conducted by Horizon Research, was based on face to face interviews of 1,618 people in seven major Chinese cities.

Among the surveyed cities, Xi'an and Chengdu showed high interest in the Expo, while Guangzhou and Wuhan people showed relatively low interest. Beijing was in the middle.

"The difference is caused by the varied intensity of the Expo promotion in each city," said researcher Zhou Lingu.

Only an average 15.9 percent of non-locals said they might visit the Expo.

"The gap shows the inadequacy of deep promotion of the Expo," Zhou said. "The promotion has mainly informed people of the event but failed to spark their interest."

Almost 79 percent of people aged 21 to 25 said they are interested in information about the Expo and 48 percent said they may visit - the highest of the survey's age categories.

In general, the Chinese mainland people said they are mostly interested in the China Pavilion and least interested in corporate pavilions.

About 60.9 percent people said they want to visit the China Pavilion. The corporate ones: just 15.9 percent.

Pavilions of North and South America and Asia are next in popularity.


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