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3-D Titanic drives up ticket sales at local cinemas
By Xu Wei |
April 16, 2012, Monday
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Online Edition
Online Edition
THE 3-D release of James Cameron's 1997 blockbuster "Titanic" has proven a box office sensation since its China premier last Tuesday.
The film fetched the Shanghai United Cinema Lines, the city's largest cinema operator, more than 45 million yuan (US$7.14 million) in just one week. Wu Hehu, the company's deputy general manager, said the film had far outsold "Wrath of the Titans," which earned only 1.3 million yuan last week.
The 3-D "Titanic" also helped Peace Cinema, which presents both IMAX 3-D and 3-D screenings, to achieve 1.94 million yuan in tickets sales.
"Film fans still have strong enthusiasm for the 'Titanic,'" said Hu Shuqin, a spokeswoman for Peace Cinema. "Most tickets for the IMAX 3-D screenings tonight and tomorrow night have been sold out."
Yonghua Cinema, which offers 3-D and 4-D screenings, has sold more than 1.4 million yuan worth of tickets so far. It said that the 4-D screening offers simulated, more real experience of the disaster and is very popular with cinemagoers, who can also win free tickets to the China Maritime Museum in Lingang, Pudong.
The film fetched the Shanghai United Cinema Lines, the city's largest cinema operator, more than 45 million yuan (US$7.14 million) in just one week. Wu Hehu, the company's deputy general manager, said the film had far outsold "Wrath of the Titans," which earned only 1.3 million yuan last week.
The 3-D "Titanic" also helped Peace Cinema, which presents both IMAX 3-D and 3-D screenings, to achieve 1.94 million yuan in tickets sales.
"Film fans still have strong enthusiasm for the 'Titanic,'" said Hu Shuqin, a spokeswoman for Peace Cinema. "Most tickets for the IMAX 3-D screenings tonight and tomorrow night have been sold out."
Yonghua Cinema, which offers 3-D and 4-D screenings, has sold more than 1.4 million yuan worth of tickets so far. It said that the 4-D screening offers simulated, more real experience of the disaster and is very popular with cinemagoers, who can also win free tickets to the China Maritime Museum in Lingang, Pudong.
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