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3-D Titanic drives up ticket sales at local cinemas

THE 3-D release of James Cameron's 1997 blockbuster "Titanic" has proven a box office sensation since its China premier last Tuesday.

The film fetched the Shanghai United Cinema Lines, the city's largest cinema operator, more than 45 million yuan (US$7.14 million) in just one week. Wu Hehu, the company's deputy general manager, said the film had far outsold "Wrath of the Titans," which earned only 1.3 million yuan last week.

The 3-D "Titanic" also helped Peace Cinema, which presents both IMAX 3-D and 3-D screenings, to achieve 1.94 million yuan in tickets sales.

"Film fans still have strong enthusiasm for the 'Titanic,'" said Hu Shuqin, a spokeswoman for Peace Cinema. "Most tickets for the IMAX 3-D screenings tonight and tomorrow night have been sold out."

Yonghua Cinema, which offers 3-D and 4-D screenings, has sold more than 1.4 million yuan worth of tickets so far. It said that the 4-D screening offers simulated, more real experience of the disaster and is very popular with cinemagoers, who can also win free tickets to the China Maritime Museum in Lingang, Pudong.


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