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June 19, 2012

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Alternative ways to see movies

CHINA is to have its first cross-media movie platform later this year, officials said yesterday during the 15th Shanghai International Film Festival.

It will give movie buffs alternative ways to view films such as through the Internet or by video-on-demand on TV.

The platform will be created by Xunlei Networking, Airmedia, One Film Fund and KH Media with a total investment of around 500 million yuan (US$78.7 million).

Liu Feng, vice president of Xunlei Networking, said they were exploring a new direction for Chinese cinema particularly at a time when the quota of US films allowed in had increased.

Last year, China produced a total of 791 films. However, only 154 were screened in the cinema. Many small films with moderate budgets failed to find an audience because of the lack of a wide screening and distribution platform.

Yang Buting, president of China Film Distribution and Exhibition Association, said in developed countries, a film's cinema box-office receipts contributed only about 30 percent of total revenue while in China the proportion was as high as 80-90 percent.


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