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January 5, 2010

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Home » Metro » Entertainment and Culture

'Avatar' thrills city movie fans

JAMES Cameron's 3D science fiction epic "Avatar" made a robust debut at the local box office on its opening day on China's mainland.

The film's Chinese release, about two weeks later than in the United States, attracted crowds of movie fans. The Stellar Cinema City in the Pudong New Area took in more than 120,000 yuan (US$17,574) yesterday for this first Hollywood film to be shown on China's mainland this year.

Zhou Qiong, a manager at the cinema, said there was no doubt that the movie's box office revenue would surpass that of disaster blockbuster "2012," which had grossed about 2 million yuan at the cinema.

"Almost all tickets to yesterday's evening screenings were sold out before 4pm," Zhou said. "Many enthusiasts are making reservations by phone and on the Internet for screenings in the following days."

Huang Min, an official with the Ever Shining Circuit Cinema Chain, said the chain's IMAX 3D screenings at the Peace Cinema were particularly popular yesterday.

"Amazing special effects of the film can better be displayed on the IMAX screen," Huang said. "The 160-minute film is sure to become another huge box office sensation for Cameron since the success of 'Titanic' in 1997."

The IMAX 3D screenings at the Peace Cinema cost from 120 to 180 yuan while tickets for the film's ordinary 3D screenings are 120 to 130 yuan. There's also a non-3D version of the film with tickets at about 100 yuan.

"Avatar" is expected to dominate the box office for at least three weeks until several highly anticipated Chinese productions are released after January 20, including the biopic "Confucius" and animation "Pleasant Goat and Big Big Wolf II."

Movie fan Jeffery Qiu watched the fantasy epic with his wife.

"At first I was impressed by the film's incredible stunts and fight scenes, but later the film's rich philosophic connotation such as its interpretation of human nature gave me new inspiration," he said.


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