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May 29, 2010

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Cinemas to screen World Cup live

FOOTBALL fans in the city will be able to watch World Cup games on the cinema screen next month.

Dadi Digital Cinemas and Shanghai United Cinema Lines both plan to screen matches live.

"The opening ceremony and opening game (South Africa vs Mexico) will be broadcast live at our Dahua cinema in 3D," said Fei Dan, a marketing manager with Dadi.

The chain's five outlets in the city -- one in Jiading District, one in Minhang District, one in the Pudong New Area and two in Baoshan District -- plan to screen the other matches live.

The opening ceremony is on June 11 at Johannesburg's FNB Stadium in South Africa

Except for the opening game, other screenings will be in 2D. Tickets will be priced at 35 yuan (US$5.21) to 40 yuan.

The final screening schedules will be known in early June. South Africa is six hours behind China.

"We will update our satellite receiver system to guarantee audiences a fantastic viewing experience," Fei said.

Shanghai United Cinema Lines, the city's largest cinema chain, said its 40 or so theaters plan to offer a package featuring one football game and a film screening.

Wu Hehu, deputy general manager of the chain, said technical equipment at some of their cinemas would be updated.

"Also, we have to make detailed market surveys to decide the ticket price for each screening," Wu said.

Fans will be able to see some matches in 3D at home if they have 3D TVs.

China Central Television is to broadcast all 64 World Cup matches, eight of them, including the final, in the 3D format.


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