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City cancels tourism festival's curtain raiser in austerity move
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In line with the austerity measures, the opening ceremony of this year’s Shanghai Tourism Festival has been scrapped, organizers said yesterday.
It will be the first time in over 20 years that the opening ceremony, usually a mix of speeches by officials and performances, has been dropped.
Instead, the festival will kick-off with a float parade on Saturday night in downtown Huaihai Road. It will feature 21 floats that will carry 32 troupes, including performers from Brazil, Poland, Romania and the Republic of Lithuania.
The Japanese are not participating this time but the organizers expect a host of Japanese tourists at the festival.
The festival will run from Saturday to October 6.
Among the highlights this year will be a cruise ship and recreation vehicle in the North Bund area in Hongkou District from September 20 to 28 and a group wedding on October 6 with the newly-weds taking off to the Changbai Mountain in Jilin Province for their honeymoon.
A shopping festival at the Global Harbor mall and a musical festival at the Binjiang greenland in Xuhui District will be held from October 1 to 3, according to Chen Meihong, deputy director of the Shanghai Tourism Administration.
Other activities include a cruise ship parade on the Huangpu River on September 28, a traditional craft show of intangible cultural heritage at the Yuyuan Garden, tours at old longtang (lanes) in Jing’an District and a forest carnival at the Gongqing Forest Park.
Other details can be accessed from the festival website http://en.tourfest.org/htdocs/tourism_festival.aspx.
The organizers have also ensured a closer interaction between online shops and offline outlets. The entire stretch of the street, rather than just malls, will be lit up.
Online shops like yihaodian.com, blemall.com and XJH.com will be given space at shopping malls and will collaborate with them in some promotions.
“We hope to make Shanghai a better destination for shopping and traveling,” said Hu Wenjun, deputy director of the Shanghai Shopping Festival Organizing Committee. “Apart from lower prices, we found that culture is the key to attract consumers and tourists.”
Shanghai’s well-known jewelry maker Laofengxiang will introduce the art of making and designing jewelry, while the Yuyuan Garden will spare some space to showcase traditional cultural products. A festival featuring delicacies from Shanghai and Taiwan will also be held during the festival, the organizers said.
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