Home 禄 Metro 禄 Entertainment and Culture
Firms have much to learn from Hollywood
By Rich Shenshen |
June 18, 2013, Tuesday
|
Print Edition
Print Edition
CHINESE film companies still have a long way to go to export the nation's culture via movies, despite major expansion overseas in 2012 through acquisitions and joint ventures, industry officials said during a forum yesterday at the on-going 16th Shanghai International Film Festival.
Chinese filmmakers and investors are expected to continue expanding in the global market but have to learn much from Hollywood in investment, production, distribution and promotion, said executives from Huayi Brothers and Beijing Galloping Horse, investors in the overseas markets.
"We have tested the water but it's still too early to call it an export of culture. We can only cover the Chinese-language-speaking region in Asia," Wang Zhongjun, chairman and chief executive of Huayi Bros, said during the forum.
Chinese firms should be more "patient" on cultural exports, even with the investment and rapidly growing domestic box office, said Sid Ganis, former vice president of Sony Pictures.
It's still a huge challenge for Chinese filmmakers to distribute and promote a film on Chinese culture in the West, according to Ivy Zhong, vice chairman of Galloping Horse.
"China has an advantage in huge capital interested in the film industry. But the gap in imagination and innovation between China and the United States is still obvious," said Wang Ran, chief executive of China eCapital Corp.
"We want to make films based on Chinese culture with a Hollywood way in Shanghai," said Peter Li, managing director of China Media Capital, a partner with US-based DreamWorks Animation in Oriental DreamWorks in Shanghai.
Chinese filmmakers and investors are expected to continue expanding in the global market but have to learn much from Hollywood in investment, production, distribution and promotion, said executives from Huayi Brothers and Beijing Galloping Horse, investors in the overseas markets.
"We have tested the water but it's still too early to call it an export of culture. We can only cover the Chinese-language-speaking region in Asia," Wang Zhongjun, chairman and chief executive of Huayi Bros, said during the forum.
Chinese firms should be more "patient" on cultural exports, even with the investment and rapidly growing domestic box office, said Sid Ganis, former vice president of Sony Pictures.
It's still a huge challenge for Chinese filmmakers to distribute and promote a film on Chinese culture in the West, according to Ivy Zhong, vice chairman of Galloping Horse.
"China has an advantage in huge capital interested in the film industry. But the gap in imagination and innovation between China and the United States is still obvious," said Wang Ran, chief executive of China eCapital Corp.
"We want to make films based on Chinese culture with a Hollywood way in Shanghai," said Peter Li, managing director of China Media Capital, a partner with US-based DreamWorks Animation in Oriental DreamWorks in Shanghai.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
