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April 11, 2012

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Full steam ahead for 'Titanic 3D'

TICKETS for the "Titanic 3D," which opened yesterday in China, have been selling well at local theaters, said cinema management.

The 3D film has rekindled Chinese movie fans' enthusiasm and nostalgia for "Titanic," director James Cameron's 1997 Oscar-winning tear-jerker.

The original "Titanic" film took 360 million yuan (US$58 million) in China when it was released in 1998 and remained the top Chinese box office earner for 10 years, until topped by "Transformers 2: Revenge of the Fallen," in 2009.

Yesterday, cinemas with 3D screens launched premiere screenings of the film at midnight.

Stellar Cinema City said it took 40,000 yuan from two midnight screenings and all 453 seats for its IMAX 3D screening were sold. By yesterday evening, the cinema had presold 460,000 yuan worth of tickets for 3D screenings before Sunday.

Theater manager Yu Jianjiang, predicted "Titanic 3D" would be a big hit as there are few blockbuster films released this month.

"This classic film has a large fan base in China," Yu said. "This new version of 'Titanic' not only appeals to nostalgia among older people, but attracts a younger generation too."

Hu Shuqin, a spokeswoman of Peace Cinema, said they sold all 358 tickets for the special IMAX 3D midnight screening. So far, they have taken about 180,000 yuan in total.

"'Titanic 3D' has made a robust debut in Shanghai," Hu added. "There are very few tickets left for Wednesday."

Yonghua Cinema, sold most of the 300 tickets for its midnight screening and more than 100,000 yuan worth of tickets have been sold for the coming days. "The film is a legend in the eyes of many movie fans," said Li Lan, a manager of Yonghua Cinema.

Wang Yin, a 40-year-old company worker said the film had a special place in his heart. "I first saw 'Titanic' with my girlfriend in 1998," he said.

"But now we're married and have a lovely 10-year-old daughter. The film is a witness to our love," he said.

But while the movie looks set to be a huge hit all over again, some Chinese cinema goers have complained that censorship means they will be unable to see the scene where Rose, played by Kate Winslet, poses nude for sketches by Jack, portrayed by Leonardo DiCaprio.

"I've been waiting almost 15 years, and not for the 3D icebergs," said a widely forwarded microblog post.


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