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August 14, 2012

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Home » Metro » Entertainment and Culture

Print still preferred by readers

THOSE who mainly read online and those who use traditional print more often are about evenly divided in the city, though many people say using paper is still their preferred way to read, a recent survey showed.

The survey, involving 4,883 locals over age seven, was done by the Shanghai Press and Publication Bureau ahead of the ninth Shanghai Book Fair that starts tomorrow.

Nearly 70 percent of respondents favor traditional reading materials because they can provide a better experience. But, in terms of actual usage, online reading has caught up with traditional materials. The report said nearly 41 percent of the respondents spent more time reading online than reading paper materials and nearly 42 percent said the opposite.

"New technologies ... have made online reading much easier and convenient," said bureau official Kan Ninghui.


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