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Shanghai box office hot for local films

SHANGHAI United Cinema Lines, the city's leading cinema chain, took more than 495 million yuan (US$72.8 million) in box office receipts last year, a 29 percent increase from 2007.

Among the top 10 films last year, seven were domestic productions, said Wu Hehu, the chain's deputy director. Shanghai United Cinema Lines has more than 60 cinemas in the city.

"Red Cliff" (the first episode) ranked No. 1 and took 32.6 million yuan at city box offices. It took more than 300 million yuan in China and 700 million yuan globally, the Shanghai Morning Post reported.

The film featured several leading Asian stars including award-winning Hong Kong actor Tony Leung, Taiwan supermodel Lin Chi-ling and leading mainland actor Zhang Fengyi.

The story is centered on the epic Battle of Red Cliffs in 208 AD in China's Three Kingdoms period.

"Kung Fu Panda" followed "Red Cliff", ranking No. 2 with takings of 292 million yuan in Shanghai.

The other eight films in the top 10 list were "Painted Skin", "If You are the One", "CJ7", "Quantum of Solace", "The Forbidden Kingdom", "Kung Fu Dunk", "Journey to the Center of the Earth" and "The Mummy".

"There were 163 films released last year, of which 117 were domestic productions," said Wu.

"June and December were the two best months, during which we respectively reaped more than 50 million yuan in ticket sales," he said.

Wu attributed last year's movie boom to a more diversified film market where originality, innovation and efficient marketing and distribution propelled the film industry.

Cinema manager Li Lan said the business benefited a lot from the improved quality of domestic films.

"In the new year, we will continue to provide more customer services such as regular movie salons and film exhibitions," Li added.

Yonghua Cinema City in Xujiahui area reported the best earnings by taking 44.58 million yuan during the year.

The nation's movie theaters took in 4.2 billion yuan last year, a 888 million yuan increase over 2007, the newspaper reported.

The nationwide box office of domestic films hit 2.56 billion yuan, accounting for more than 60 percent of all box office takings.

Liu Haibo, a teacher in film art from Shanghai University, noted that the film industry had been growing for the past eight years since the box office success of the Chinese commercial blockbuster genre such as Zhang Yimou's "Hero" and Chen Kaige's "The Promise."

"The vibrant market will enhance film investors' confidence," he said.










 

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