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Shanghai store to be Disney’s biggest
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Walt Disney yesterday said it plans to open the world’s largest Disney retail store in Shanghai’s Lujiazui financial zone in 2015.
The 5,000-square-meter Disney Store Lujiazui will include a "state-of-the-art" retail space covering 1,000 square meters of various Disney products and an outdoor plaza, according to the Walt Disney Company China.
"Disney has combined the retail concept with storytelling, fun and innovation and will provide families with a unique entertainment destination featuring our best-loved stories and characters," said Stanley Cheung, executive vice president and managing director of Disney China.
Cheung signed an agreement with Li Jinzhao, general manager of Shanghai Lujiazui Finance and Trade Zone Development Co Ltd, in Shanghai yesterday for the proposed store.
Families and kids will be able to interact with their favorite characters in stories from Disney, Pixar, Marvel and Star Wars.
The plaza will feature Disney-themed landscaping, an innovation across the world, and will have the capacity to host outdoor events.
"The flagship Disney store will feature the largest and most diverse collection of Disney products by local and international designers," said Cheung.
It will also be an important site where fans can track the progress of Shanghai Disney Resort which is scheduled to open at the end of 2015.
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