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Skyfall poised to be a box office hit

Tickets for the latest James Bond film "Skyfall" are selling briskly in local cinemas today, the first day of the film's screening in the Chinese theaters.

More than 60,000 yuan (US$9,500) worth of "Skyfall" tickets have been sold at the Yonghua Cinema. Tickets for today's night shows were snapped up within hours this afternoon.

"The film is certain to become a box office sensation," said Qiang Jiamiao, a manager of the cinema. "We have received many calls inquiring about the film. Group sales are also going well as we have already pre-sold nearly 100,000 yuan of group tickets for screenings this month."

Qiang said a James Bond film will never disappoint moviegoers because of its intense fighting scenes and stunts. What is more, the new film is set in Shanghai with the Bund and Pudong's World Financial Center as the backdrops.

According to Yu Jianjiang, marketing manager of Stellar City Cinema, many moviegoers chose to watch the IMAX version of "Skyfall" for a more spectacular and thrilling experience.


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