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March 17, 2011

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TV talent program's name was infringed

SHANGHAI-BASED hit television talent show "China's Got Talent," has hit back at an infringement of its brand name.

Last weekend, the Cherry Blossom Festival in Chengdu, Sichuan Province, selected image ambassadors and performers for its opening ceremony later this month.

Candidates were told that the winners would secure a place in the final televised rounds of "China's Got Talent." A similar claim was printed on the festival's posters and promotional leaflets.

"We don't have any links with the festival," said Lu Wei, a spokesman for the reality competition series made by Shanghai's Dragon TV, which is based on the UK show "Britain's Got Talent."

"The festival slogan confused candidates and had a negative effect on our brand."

Lu said the company had spoken with the festival organizers, who promised that they would no longer use the "China's Got Talent" name.

Last year, Dragon TV purchased the China rights to produce "China's Got Talent" from Fremantle Media.

Its quick response to brand infringement was seem by some as a boost for the rights of audiences and consumers. "It shows Chinese TV producers' rising awareness of intellectual and cultural property rights," said Wu Lihua, a company worker and fan of the "Got Talent" franchise.

The second season of "China's Got Talent" recently launched its nationwide registration and early elimination rounds.

So far, more than 30,000 people have entered the competition. Its elimination rounds will begin on May 1.


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