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`Transformers' director heads to Shanghai

MICHAEL Bay, director of the highly anticipated sci-fi film "Transformers: Dark of the Moon," will come to Shanghai next week, officials said.

The film will hit domestic theaters on July 21, about three weeks later than its release in North America.

According to Gu Min, marketing director of Shanghai United Cinema Lines, the city's largest cinema chain, Bay, along with the film's actors Shia LaBeouf and Rosie Huntington-Whiteley will attend the film's press conference on Thursday.

"They are also likely to show up during the film's media screening on Wednesday, and talk with local college students and media critics afterwards," Gu said.

The third installment of the "Transformers" series tells how Transformerism was hushed up in the 1960s.

Although Bay promised that the third installment has a "more mature" story and "pretty cool" action, it has been criticized by some Western audiences and critics for its weak and simple script which seems worse than that of its predecessor "Transformers: Revenge of the Fallen."

The former two installments received great popularity in China, with a box office gross total of about 800 million yuan (US$118 million).

So far a lot of local cinemas have received many calls from local movie buffs inquiring about the film's screening schedule. Stellar Cinema City will also present the IMAX 3D version of the movie to highlight its stunning special effects and battle scenes.


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