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March 12, 2011

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Home » Metro » Health and Science

Adult exhibition shows pleasure is big business

WHILE the world economy is recovering gradually, the sex product industry, one of a few didn't see a big slowdown, is continuing to flourish.

The Eighth China International Adult Toys and Reproductive Health Exhibition opened its doors at the Shanghai International Exhibition Center yesterday.

As well as a business-oriented platform, the exhibition also offers a display of relics from a Chinese sex museum, Japanese adult movie star performances and lingerie shows, although the organizers wanted it to be more professional and not just a show.

The list of attendees at this year's three-day event features more than 100 companies including some 20 overseas companies, some of which are industry leaders.

"Previously, we may have had about 10 overseas participants, and they were not big ones," said Qu Hong from CIEC Overseas Exhibition Co, one of the organizers.

"Because of the big market in China, more of the world's leading companies have launched in the domestic market."

"Compared with other industries, the impact of the financial crisis on sex products is much lower and we didn't feel it in the high-end sex product market," said Tony Gedeon from LELO, a Swedish pleasure product company.

Rachel Zhang, sales manager with LELO Asia, said the company showed a 100 percent sales increase last year in China, although overall sales in China are much lower than places such as the United States and Japan.

Many international companies are developing new product lines to attract Chinese customers and maximize the market by promoting related cosmetics, massage candles and silk lingerie.

"We are currently discussing with the authorities about putting our products on the shelves of Shanghai drugstores to get closer to customers," Zhang said.


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