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March 2, 2010

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City eyes tourism surge

SHANGHAI is expected to attract 7 million tourists from outside the Chinese mainland this year, up 13 percent from last year, local tourism authorities said yesterday.

That's in addition to an expected 180 million domestic tourists, a 45 percent jump.

Tourism foreign-exchange earnings are expected to reach US$5.9 billion. Domestic tourism revenue is to reach 293 billion yuan (US$42 billion), a 50 percent leap, officials said.

With the 2010 World Expo being the big draw, the Shanghai Tourism Administration will carry out a series of events around the world to promote Expo tourism this year.

A caravan will go on a tour in nine provinces on the Chinese mainland, reaching Tian'anmen Square in Beijing on April 3. That day, simultaneous Expo promotion events will take place in 100 cities both home and abroad.

In addition, the city will invite 1,000 foreign journalists and tourism professionals to the Expo site to promote the event, said Dao Shuming, director of the administration.

"Tourists in Japan and South Korea, as well as Taiwan, Hong Kong and Macau are our biggest targets," Dao said. "And we'll also strengthen the promotion at the Southeastern Asia and Middle East areas."


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