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April 13, 2013

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Protective curtain for ad boards inside cabs

THE advertising screen behind the front seat of a taxi will get a new protective curtain after previous reports of injury - and even death - to passengers.

Traffic authorities said they were still evaluating its safety.

The curtain will be wrapped outside the plastic frame and the screen to "lower the possibility of an injury during a crash," Touchmedia, which owns the advertising screens, said.

The curtains are being tried out on some taxis and will gradually be applied on all of them. The advertising screen boards have been installed in about 60 percent of local taxis, or about 30,000 cabs.

A passenger, surnamed Liang, said it "was an improvement," adding that at least the operator of the boards was aware of the potential dangers.

"They will be removed if they fail to meet safety standards," said an official with the Shanghai Transport and Port Administration.

The administration is working with local quality inspection authority to evaluate the safety of the touchscreens.

A month ago, a young woman suffered severe head injuries after hitting the screen during an accident. A man died after hitting the screen in a crash last year.

"We have been working with the suppliers, institutes and taxi companies to decide if we should use a new technology or make adjustments to the existing one," Touchmedia said.


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