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Shanghai Disney Resort to open retails stores at Hongqiao airport

SHANGHAI Disney Resort will open two new retail stores at Hongqiao International Airport in the spring of 2017, the resort announced today.

Both stores will be at the domestic departures of T2 terminal of the airport to allow visitors and travelers bring home merchandise collections more conveniently, according to the resort.

The resort already has a 3,000-square-meter World of Disney Store at Disneytown that includes Marketplace specialty shops and a Spoonful of Sugar confectionery.

“With the development of our new stores at Hongqiao Airport, we look forward to bringing this unique experience to more guests traveling to and from Shanghai,” said David Koo, director of merchandise at the resort.

It has developed more than 7,000 different merchandise items including Disney apparel, toys, stationery, lifestyle products, collectibles and gifts. It will also update or add new retail products, based on ongoing Chinese consumer research and insights, according to Koo.

The current most popular products at the resort include a Mickey and Minnie themed foldable fleece collection which can be wore or folded into a back cushion. Another bestseller is the Storybook Chocolate Set at the confectionery that candies are packaged into a storybook-shaped box.

The resort will offer more new products soon for the coming Chinese New Year, which falls on January 28 in 2017, the resort said.


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