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Taobao's sales stunt hit by cops
By Xiao Zha |
August 25, 2011, Thursday
|
Print Edition
Print Edition
THE marketing staff of e-commerce giant Taobao.com who turned a subway car into a clothes shop by distributing free garments on Tuesday will be punished by police for disturbing social order.
The giveaway of clothes hanging from rails on a Line 2 train attracted many passengers and was posted online.
Police said they soon located a marketing staff member, surnamed Pan, from Taobao.com, who planned the event together with a manager, surnamed Dai, of a Beijing-based marketing agency.
Dai and six others took nearly 100 articles of clothing onto a train riding from Line 2's Jing'an Temple Station to city's west side.
Police said the event lasted about 50 minutes before the clothes were taken away.
An officer with Taobao apologized after the promotional activity.
Three people received punishment. Normally, violators of the regulation would be warned and fined up to 200 yuan (US$31).
The giveaway of clothes hanging from rails on a Line 2 train attracted many passengers and was posted online.
Police said they soon located a marketing staff member, surnamed Pan, from Taobao.com, who planned the event together with a manager, surnamed Dai, of a Beijing-based marketing agency.
Dai and six others took nearly 100 articles of clothing onto a train riding from Line 2's Jing'an Temple Station to city's west side.
Police said the event lasted about 50 minutes before the clothes were taken away.
An officer with Taobao apologized after the promotional activity.
Three people received punishment. Normally, violators of the regulation would be warned and fined up to 200 yuan (US$31).
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